Black-Friday “Best Seller” Stats & Trends
Here’s a breakdown of recent data and stats on what tends to be a “best seller” on Black Friday — including which product categories dominate and what shoppers are buying most. Good if you’re trying to understand “what sells best” or decide what to stock/sell.
Key overall numbers
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In 2025, U.S. online sales on Black Friday reached roughly $11.8 billion, marking a year-over-year increase. (Reuters)
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Online shopping has surpassed in-store shopping for many categories, with e-commerce growing significantly compared with brick-and-mortar. (Retail Dive)
Top categories & items that consistently sell out fast
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Electronics remain the top-selling category — including items like smartwatches, earbuds, mobile devices, and gaming consoles. (Podbase)
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Apparel & accessories (clothing, activewear, jewelry) also rank extremely high for both in-store and online purchases. (Drive Research)
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Beauty & cosmetics products — often discounted heavily or bundled — are frequently in the mix of best-sellers. (Blackfriday Statistics 2025)
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Home goods / appliances / consumer electronics for the home also see surges, especially timely around holidays when people upgrade kitchens, cleaning tools, or home essentials. (Podbase)
High-Demand Products in 2025 Black Friday
According to recent reports:
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Gaming consoles and video-game related items had a spike in demand. (SFGATE)
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Smart-device accessories (smartwatches, earbuds, portable electronics) — due to their portability, everyday usefulness, and popularity as gifts — were among the most purchased. (Accio)
Example of Products That Likely Performed Well
Here are a few items on sale that match these “top-seller” patterns — the kinds of products that tend to be bought often during Black Friday (electronics, personal tech, gadgets, etc.):
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Sony PlayStation 5 Slim Digital Edition — consoles and gaming gear remain major Black Friday winners.
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Apple AirPods 4 — wireless earbuds and audio tech are among the consistently hot categories.
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Oura Ring 4 Ceramic Smart Health Tracker — smart wearables & health tech often surge due to gifting appeal and frequent-use value.
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Levoit Core 300 Air Purifier — home appliances/amenities also see strong demand during Black Friday.
What “Best Seller” Means Right Now
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High demand + broad appeal: Items that satisfy wide audiences (gadgets, apparel, beauty, home goods) tend to dominate.
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Gift appeal: Tech, wearables, consoles, and home gadgets are popular gifts — especially important during holiday sales.
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Good value / discount incentives: Products with steep discounts or strong perceived value tend to sell out quickly.
If you like — I can pull up a full list of the top 20-30 bestselling SKUs from 2025 Black Friday (with categories, price ranges, and sales volume) — that gives a sharper view of exact “winners.”
