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Data-Mining Company Helps Businesses Analyze Customers

from The Wall Street Journal - Under the Radar - Aug 10, 2001

by Nicole Harris

An excerpt:

"Usama Fayyad helps businesses decipher just what customers do on the businesses' web sites.

Companies generate reams of customer information from their sites, but it is difficult to analyze it quickly and cheaply enough to get any use from it. That is where Mr. Fayyad comes in. His start-up, digiMine Inc.. crafts data-mining software packages for companies seeking to glean trends from their customer data. "

[Okay, but: They're gathering lots of data about you. Why not get some data on them? - Ed.]


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